Year End Blast of Information

Aloha and Happy New Year!

This has certainly been a very busy week.  In addition to the Business in Hawaii Show, I was interviewed three times by KHON2 about tax reform and had two articles published in the Hawaii Business Magazine.  See the links below for more information:

·         Business in Hawaii Qtrly Commentary on Tax Reform and Diversification -

·         KHON2 Interview 1 Tax Reform -

·         KHON2 Interview 2 Prepay Real Estate Taxes - -

·         Hawaii Business Magazine Article 1on Tax Reform –

·         Hawaii Business Magazine Article 2 on SMB Planning for 2018 – 

Everyone please have a safe and happy New Year.  See you next year!



FOX News Channel (KHON2) Interviews Reg Baker on Tax Reform

Are you ready for the current tax reform? Follow the link above.
This morning on Wake Up 2day, CPA Reg Baker, a nationally recognized wealth management specialist and Hawaii Financial Advocate of the Year, joined us in studio to talk about the new law.
Baker says it remains uncertain how this will affect each person because everyone’s tax and business circumstances are unique, but also because the signing of the Tax Cuts and Jobs Act is only the end of the beginning.
Baker says if you have not already done so, take all the deductions you can for 2017, prepay expenses if possible and defer revenue to 2018 by depositing checks or process invoices after January 1, 2018.
He believes most Hawaii small business owners will save on taxes but how that happens and how much you save will depend primarily on your unique situation and how your tax preparer completes your tax return.
His biggest suggestion is to stay in contact with your tax preparer, ask them to keep you informed and bounce ideas off them during the year. These efforts could bring huge tax savings and let you keep more of what you have worked so hard to earn.
“Remember, what matters is not how much you make, but how much you keep,” says Baker.

What can we learn from Uber?

Uber was recently in the news, resulting in its CEO stepping down. 

From my perspective, Uber’s CEO did not understand nor appreciate his limitations and the ramifications of his actions.  Everyone owns a business can learn from this serious but common management failure. 

As an owner of a SMB, you need to know your limitations.  This is not as easy as it may first appear.  Knowing what you don’t know can be challenging.  And sometimes egos get in the way, like with Uber. 

Most SMB owners have an inherent sense of knowing when they are entering areas that they have no real knowledge or experience with.  But these same owners are also comfortable making quick decisions and moving on to the next challenge.  Frequently this tends to cause these owners to not always recognize all risks involved. 

Having a competent and experienced management team is the first line of defense again addressing your limitations.  Having a team that has different strengths and talent is essential to a company’s success.  When you hire in your own image, like many new business owners do, this results in duplication of talent and one of you becomes redundant.  

Uber apparently hired many individuals with the same interests and talents.  This created an “us and them” mentality resulting in a weak and dysfunctional management team.  A “frat” environment was created and the problems accelerated.  The owner finally had to step down.

Having a diversified and experienced management team with different skill sets and talents, being confident enough to discuss management issues openly would have potentially saved Uber and created a much stronger company.

A company needs talent in a variety of areas, like production, operations, management, accounting, finance, human resources, legal, insurance, technology, sales and marketing.

This diversification of talent can be achieved for smaller companies (SMB’s) by combining the hiring process with an advisory board or advisory team. Your attorney, CPA and Banker can help balance out the skill sets temporarily until the company can afford to hire someone full time. As a business owner, you might know some experienced managers (even retired ones can work) that would be willing to help out.  The SBA Score/ACE program might be a worthwhile resource as will your Chamber of Commerce’s.

PBN Article about Reg Baker Advocay Work

By A. Kam Napier

 –  Editor-in-Chief, Pacific Business News

3 hours ago

A way to speak up

PBN reporter Anna Hrushka caught up with Reg Baker, managing partner of Reg Baker & Company, for an update on the regulations and taxes that affect small business in Hawaii. Reg was recently appointed to the Hawaii Small Business Regulatory Review Board and already sits on the federal Small Business Administration Regulatory Fairness Board.

One of his top goals is making sure small businesses even know the opportunity exists to speak out and be heard because, as he tells PBN, too few businesses are taking advantage of that opportunity right now.

He makes a good point so I wanted to echo it here. The state’s Small Business Regulatory Review Board was established in 1998 and has these responsibilities:

  • Commentary on small business impact statements to rule-drafting departments
  • Identifying and commenting on business impacts of existing administrative rules and regulations
  • Recommendations to the governor, state departments or the state legislature regarding the need for an administrative rule or legislative change
  • Recommendations to the mayors or county councils regarding county rules
  • Review of small business petitions and complaints on business impact

Those duties, how the board works, the calendar of meetings, minutes from past meetings, can all be found at Read Anna’s story in full at

Many business owners grumble to us about how hard it is to start and operate a small business in this town. If you have time to grumble, you have time to attend a meeting or, at the very least, submit a complaint online about a specific rule or regulation that is making problems for you. You can do that at the website I listed above, too.



Line Up Loans Before You Need Them

There are good reasons for the old cliché, “You don’t ask the bank for money when you need it.”

First and foremost, rushing to a bank in a cash-flow crisis tells bankers that you are ineffective at planning and management. Both traits are critical to running a business. It also signals that you are ineffective at projecting and controlling cash flow, which suggests you might have trouble repaying loans. So the best time to ask a bank for money is well before you need it.

Building a banking relationship takes time, just like any relationship. You need to demonstrate to your banker that you are trustworthy, dependable and very knowledgeable about how your business generates and uses cash.

Take the time to talk with your banker. This might be a branch manager or someone at a central location. Every bank has a point of contact or a process within the bank to monitor every business account. Find out who or what this process is and begin relationship building. Work with your banker to learn about them and have them learn about you.

Maintain a healthy cash balance in your account. This will not only help you build a good credit score but will potentially catch the attention of the banker. (Bankers get rewarded for maintaining high average customer deposits.) When the time comes to borrow to grow your business, the groundwork has been done.

Be prepared when asking for a loan with three years of tax returns and financial statements. Prepare a cash-flow projection showing how much you need to borrow, how it will be paid back and when. Be able to explain how the financials, tax returns and projections all tie together.

Remember, that ultimately the bank is not lending you its money. The money is the community deposits that others have in the bank. The bank needs to protect those deposits and ensure its loans are repaid fully and on time. Many laws and regulations are aggressively enforced by the federal government to protect depositors from bad lending by banks. The bank is obligated to comply with those laws and regulations, which is why it needs to be so intensely careful.


Reg Baker Nov 2015 b.jpg

Reg Baker has been a CPA and nationally recognized small business consultant for over 30 years. He serves on the SBA’s National Board of Directors for Regulatory Fairness and chairs Region IX. He also chairs the Hawaii Chamber of Commerce’s Small Business and Entrepreneur Committee and is a two-time winner of the SBA’s Financial Services Advocate for the state of Hawaii. Baker hosts the Business in Hawaii Show for ThinkTech Hawaii.

Reg Baker Named to Hawaii's Small Business Regulatory Review Board

I wanted to share some exciting information with you. 

Governor Ige has appointed me to the Hawaii Small Business Review Board.  Please see attached appointment letter.

This state of Hawaii appointment, combined with my role on the federal SBA Regulatory Fairness Board will be powerful and allow me to work more effectively at helping small businesses with regulatory challenges at both the state and federal levels.

I am very excited about this new opportunity!

Reg Baker’s Report from Washington DC

Reg Baker’s Report from Washington DC

Small Business Administration

Regulatory Fairness Board Annual Board Meeting August 2017


I just finished three days of providing testimony and participating in the national Small Business Administrations (SBA) Regulatory Fairness Board meeting.  We had 22 Board members from across the US attend and represent their states and regions.  I represented Hawaii and served as Chair of Region IX, which includes Hawaii, California, Arizona, Nevada, Guam and American Samoa. 

I coordinated the testimony provided by Keli’s Akina, CEO of the Grassroots Institute and OHA Trustee on the negative impact the Jones Act has on businesses nationwide.  I also provide testimony on behalf of the four Liquor Commissions in Hawaii (Oahu, Maui, Kauai and the Big Island) I regards to the challenges they and the states licensees were experiencing with the IRS tax clearance process.  The IRS was very responsive and the issue has been resolved (in less than 4 weeks).  We’ll have to wait and see what can be done about the Jones Act. 

During the Board meeting I had the opportunity to hear reports and speak directly with senior administrative officials of the SBA, ONO, DOL, CMS, OSHA and the IRS.  Below are some of the highlights:

  1. Over 300 rules and regulations negatively impacting small businesses have been identified for elimination.

  2. For every new regulation proposed two need to be identified for removal.

  3. The President’s Cabinet is currently focused on Tax Reform, Healthcare Costs and Infrastructure.   All of which will be approached with helping small businesses. 

  4. I have been asked to lead the efforts to explore collaboration opportunities with the AICPA (American Institute of CPA’s) and State CPA Societies to support small businesses nationwide. Contact has been made, the AICPA is very recitative and collaboration looks promising.

  5. Outreach to the small business community in Hawaii and throughout the US is being encouraged and will include the local SBA offices, Chamber of Commerces, Trade and Professional Groups and other interesed stakeholders. The SBA is aggressively looking for any rule or regulation that has a negative impact on small business.   Email me at for more information on how to offer a comment on a bad regulation and potentially get it fixed. 

  6. Loans and assistance to Veterans have been lagging in some Regions.  Renewed focus on supporting and assisting Veterans to start and be successful with their own businesses has been requested by the SBA Administrator. 

Overall, it was a very successful Board meeting and I am very encouraged that the President’s Administration will be working hard to address small business issues and assist these businesses to grow and thrive.    

Lauching CFO Services

I am launching a CFO service that allows any SMB (Small Mid-Sized Business) to afford a top notch and experienced CFO to assist with managing and growing their business.   These highly qualified CFO’s serve as business navigators and work on a “as needed” basis and priced accordingly.  Starting at just a few hundred dollars a month you can get the financial talent of large companies.  We can also train and coach your in-house CFO and help them reach a higher level of performance. 

Please take a look at and let me know what you think.

The Truth about the Vietnam War

This was forwarded to me from the Executive Director of the Hawaii Vietnam Veterans Association. 

This shameful act was well known by most of us serving in Vietnam.  Deeply embarrassing and difficult to accept. Many of our Vietnamese comrades and friends died as a result.   I suppose this act of desertion by Congress is why so many Vietnam Veterans had a hard time adjusting when they returned home.  We felt betrayed and lost confidence in congressional leadership.  That pain is still felt today. 

We All Need to Vote for OHA Trustee Candidate Akina

Please read the letter below from Keli'i Akina addressing the OHA Trustee election and why it is critical for everyone to vote for Akina.  Mahalo!!  Reg Baker


Dear Friends and Family,

In this General Election, it is vital everyone vote for OHA Trustees.

The only question is…

Will you vote for the same 'Old Guard' Trustees?
Dr. Keli`i Akina


Have wasted over $33 Million on pursuing a racially separatist, federally-recognized nation: i.e., Akaka Bill & Na`i Aupuni. (Source: See Footnote 1 below) 
Leads the charge to protect public and Hawaiian assets from being wasted on race-based nation-hood schemes.  The US Supreme Court case Akina v. State of Hawaii has resulted in the shutting down of Na`i Aupuni, a waste of funds the majority of Hawaiians have rejected.

Have ignored their own OHA surveys that show Hawaiians want OHA to spend on meeting real needs, not on political governance. (Footnote 2)
Will continue to fight so that OHA's wealth is spent on what Hawaiians really want and need: housing, education, jobs, and health-care, NOT on governance schemes.  

Have endangered the Hawaiian Trust Fund that, according to an OHA-commissioned audit, "will run out of funds" within a decade based on current spending.  Even after the audit, OHA has continued to squander money on junkets and connected insider projects. (Footnote 3)  
As one of Hawaii's leading watchdogs, Akina will continue to expose OHA's financial waste and mismanagement.  Akina will bring financial reform, transparency and public accountability to the OHA board.

Please pass this information on to others and consider contributing to our campaign at:



1.  Civil Beat:  "OHA Violates Trust Responsibility to Native Hawaiians," by Keli`i Akina, Aug. 2, 2016
2.  Hawaii Free Press:  "OHA Funds Voter Sentiment Survey to Help Incumbents," Aug. 17, 2016
3.  OHA - PKF Pacific Hawaii Report in HFP:  "PKF Report: OHA Will Run Out of Funds," Mar. 27, 2015